Privacy Policy

We collect what's needed to run your account and take payment, and we don't sell your data. Optional analytics and advertising cookies only run if you allow them. You can change that, or delete your account, yourself at any time.

When you create an account, we store:

• Your email address, and your username if you picked one
• Your password if you set one, stored as a one-way cryptographic hash; we never see or store the password itself
• The date and time you accepted the terms
• Your 7-day trial dates, and whether and when you bought the kit
• Where you signed up from: the page of our site, or where we posted the link that brought you to it (YouTube or an email, for example), so we can tell what brings people in
• Session records (including IP address and browser type) so logins work and stolen sessions can be revoked
• The days you open your dashboard, so we can see whether people come back and use the tools
• If your trial ends without a purchase and you answer the one question we send about it, the reason you picked and anything you chose to write

If you sign up or log in with Google, Google tells us your name, your email address and whether Google has confirmed it, and your profile picture. We keep your first name (to greet you; you can change it in Settings), your email address, and a reference number that links your Google login to your account. We don't keep the picture, and we get no access to anything else in your Google account.

If you ask for our free Sunday email, from a box on our site or by ticking the box when you sign up, we keep your email address, the page you asked from, and when you asked and confirmed. You don't need an account for it.

Payments are handled by Stripe. We never see or store your card details. We keep Stripe's customer reference for your account so your purchase unlocks it.

Running your account: signing you in, keeping sessions secure, unlocking what you've paid for, and sending account emails (confirming your address, resetting a password, confirming a purchase, letting you know when your trial is about to end, and once, a few days after a trial ends without a purchase, asking what put you off). During a free trial we also send a short email each trading morning saying that day's call is ready, which you can stop with one click from any of them. We may email account holders about material changes to the service or these policies.

If you ask for it, we send our free Sunday email: the coming week's US economic releases and market dates, with a line about our product. It only starts once you confirm your address from the link we email you, and every one has a one-click unsubscribe. When you unsubscribe, Resend keeps a note of it so you aren't emailed again. Addresses that are never confirmed are deleted within three weeks. We don't sell your data.

These companies process data on our behalf, under their own security and privacy commitments:

• Vercel, which runs the website
• Neon, which hosts our database in London
• Stripe, which takes payments
• Resend, which sends our emails and keeps the Sunday email's list
• Google, for analytics and advertising, only if you allow it

If you log in with Google, Google also handles that sign-in, under its own privacy policy.

Some of them are based in the United States, so your data may be processed there, under the safeguards UK data protection law requires for international transfers.

For as long as you have an account. Deleting your account from Settings permanently removes your account record, your sessions, the days you used the dashboard, the page you signed up from and any trial feedback you sent. Stripe keeps its own record of payments for as long as the law requires.

You can see and change your account details in Settings, delete your account entirely, and change your cookie choice, all without asking us. For anything else (a copy of your data, a correction, an objection, or a question), email support@marketdirection.io and we'll sort it. You can also complain to the UK's Information Commissioner's Office at ico.org.uk.

We may update this policy as the product grows. Material changes will be announced to account holders by email, and the effective date above always tells you which version you're reading.